EXERCISE YOUR POWER TO CHOOSE:
Competition is back. Learn how your business can benefit.
Beginning in 2010, more California businesses can benefit from the lower costs and innovative products that electric competition brings to the market through Direct Access. Choose your Electric Service Provider (ESP) wisely.

History of California Direct Access:
Retail electric choice was first introduced in 1998 when California passed a bill allowing all customers to participate in Direct Access (DA). Under DA, customers were no longer obligated to purchase energy supply solely from local utilities - they had the power to compare offers from many ESP's. In September 2001, the California Public Utility Commission suspended Direct Access and businesses, with the exception of commercial and industrial customers with existing supplier contracts, were only able to purchase energy from their local utility.

Direct Access Returns to California:
With the 2009 passage of Bill 695, all California businesses can once again participate in the competitive retail electricity market. Switching to an ESP can save your business money and help you manage your cash flow. The number of customers who can qualify for California Direct Access is limited and determined on a first-come, first-serve basis. New load will become eligible for DA every year between 2010 and 2013 through annual Enrollment Windows, but the new load is still relatively small and in high demand. Businesses that want to take advantage of DA must act as soon as possible to guarantee their power to choose.